“The three great essentials to achieve anything worthwhile are hard work, persistence and common sense.” Thomas Edison
How do I effectively grow my EFT draft without suffering from a cash-flow standpoint?
Here are the only options.
- Sell more memberships (which costs additional monies)
- Obtain loan/credit line from bank (increases debt)
- Borrow against receivables (reduces long-term income & increases debt)
- Pay out of pocket (increases debt)
- Leverage two underutilized assets of your business:
- Your current membership base
- Club capacity
Option 5 prevents higher debt ratios, raises operating capital and will not de-value your club.
*FACT*
Most clubs operate on a membership base that fills between 30% & 40% of their club’s capacity. Essentially, this percentage represents a club’s break-even point. All revenue generated above break-even point falls disproportionately to the bottom line. 60% of your club’s capacity is available for an owner to leverage into increasing his/her cash flow and to significantly increase your membership count.
Helping Health Clubs “Cash Promotion” Program Offers the Following:
Club Profile Assessment: An important part of any responsible, profitable program. This assessment objectively measures your current level of profitability and effectiveness. Without an effective assessment (Business Plan), growth cannot be effectively achieved.
Direct Mail: From concept to design to print, HHC will handle it all. We know what works when it comes to direct mail. With over 16 years of experience on how to capture the “de-conditioned market,” HHC will ensure you get the best return on your investment.
Internal Training: Helping Health Clubs knowledgeable staff provides you with ALL of the marketing material and resources needed to effectively run the first phase of the campaign including sales training.
On-Site Training: Our company comes on-site to train and manage your staff before launching the external second phase of the promotion.
Fitness Close Out Party: We show you how to maximize all of your resources and leads from the promotion. This allows most clubs to sign up 30-60 people on the last day of the campaign alone!
Our company is 100% production orientated. That means that we only make money if you make money. Our cash promotion will add 300-500 new members to your club and generate over $200,000 in less than 45 days. The campaign completely funds itself and never puts you in a backward financial position.
At the end of the campaign you will have generated enough revenue to effectively go after EFT without any cash flow issues. Your daily receipts and ancillary sales will also increase dramatically which will enhance the overall well-being of your club.
