“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Edison
Have you struggled to:
- Increase your EFT
- Capture corporate sales
- Get your sales staff to be production oriented
- Maximize your sales potential from direct mail
- Capture missed leads
EFT is king when it comes to growing a successful health club. While we all know what EFT stands for, Helping Health Clubs sees a slightly different hidden meaning.
EFT means: Easing Financial Troubles.
When your health club has reached a consistent, profitable EFT margin, you naturally ease your financial troubles. The real question is what is the most effective way to increase my EFT?
Helping Health Clubs will show you how to master direct mail marketing by capturing the 80% of the population (the “de-conditioned” market) who do not normally exercise.
Why spend thousands of dollars marketing to the 20% of the population that are more than likely going to join your health club anyway?
Not only can HHC ensure the highest “join rate” of any of our competitor’s mailings, but we also teach you ( the club owner ) how to manage and continue on when our job is complete. We will work one-on-one with your sales staff and train them on how to:
- Generate their own internal business
- Effectively market and sell corporate memberships
- Market the department
- Collect family and friend referrals
- Set up lead boxes
- Consistently hit sales goals
- Host open-house events
- Set appointments
- Track missed sales
If your goal is to increase your EFT significantly each month, then you need to rely on more than just direct mail. Getting the phone to ring is the easy part; it is what you do with that call and information that really counts.
