Full Scale Marketing Image is Everything! ROI= Return On Investment. The key to marketing is ensuring you have a solid ROI while branding your club and its image. Most club owners today continue to market to the 15% of the population that all clubs market to while missing out on the 85% of the market that is the “couch market”. If you are looking to make more money, then it is obvious that you must effectively market to the “couch market”. It is just a numbers game! There is nothing more frustrating than spending $10,000 on direct mail or some other form of marketing and then yield a very small return. We know what works, when it works, why it works and the financial impacts of our marketing strategies. We have spent 22 years in markets all around the country battle testing our strategies to save you the time and money. We know how to get you members, how to keep them and how to brand your club in the process. |

