Helping Health Clubs
Current Club Owners, Working for Today's Club Owner
Personal Training ''Sell between $30,000 - $50,000 per month in new sales every month'' The successful person makes a habit of doing what the failing person doesn't like to do. Thomas Edison How do I implement an effective and profitable personal training program? Do currently fall under any of these categories:
1) Your trainers pay you a low monthly rent 2) Your NET monthly income for PT sales is less than $10,000 3) You gave up on personal training as a profit center 4) Your trainers are paid base salaries and high commissions 5) Your PT client attrition rate is greater than 10% A.) Your PT retention rate is lower than 80% B.) Your just not making any money with your current PT program
*Recent Report* Implement ideas that will keep staff from losing touch with the big picture. ( By Darren Jacobson ) © 2008 by IDEA Health & Fitness Inc. Being in this industry requires an entrepreneurial spirit, flexibility and a drive to achieve. Personal trainers aren’t just selling a service; they’re selling themselves as the purveyors of that service. This can lead to the perception that success in gaining clients equates with success as a person. And since there is often an undeniable relationship between ego and income, when the scale tips toward equating income with being “better,” the unfortunate result is that some personal trainers become quite destructive. Ego can be a dangerous aspect of personal training and far too often has been the downfall of good trainers. In the beginning, novice trainers are full of energy, excitement, determination and drive—these are the typical characteristics they bring to a facility when they are fresh from school or certification. And when they arrive, these goal-oriented, humble and approachable trainers are the new flavor of the month. Typically they pick up clients with ease as their energy draws people in and business begins to blossom. They accumulate income as the message spreads through word of mouth, and soon they are struggling to control the waiting list. This is the point where it can all go belly-up if ego takes over and sensibility and humility go out the window! It is clear that personal training can become a liability or a profit center, how do you steer it towards profitability while maintaining high-level customer service? Helping Health Clubs “Personal Training” program takes an entirely new approach to executing and managing a profitable personal training system. As former club owners and veteran trainers, HHCs undeniable hand on experience is what sets us apart from our competition. Our personal training program will grow your EFT at four times the rate of your monthly membership revenues. Our proven PT system will consistently generate an average of $30,000 per month for your health club. Our company will train you side-by-side then hand over a complete turnkey personal training system that is easily manageable and maintainable. As part of our program, your staff will undergo two weeks of hands on training that will cover: • How to manage the PT department • Complete sales training • Marketing the PT department • Customer service and quality control • Personal training 101 ( program design and implementation ) • How to consistently hit sales goals • The entire orientation process • Follow up appointments • Overcoming objections Writing consistent gross simply relies on numbers. The more people you see, the more people you sell. You will never find a higher revenue producing personal training system, guaranteed! Most clubs will see a $3,000 per month average increase on their EFT using our proven system. |
